MAUM which translates to “heart and mind” in Korean, is a community-oriented company that champions like-minded Asian-owned small businesses. MAUM MARKET curates a marketplace platform that provides an opportunity for AAPI artists, creatives, and entrepreneurs to launch and build their business ideas both offline and online. MAUM STORE establishes an awareness of Asian artistry, culture, and general merchandise with Asian founders through intentional collaborations and experiential retail. MAUM STUDIO produces cultural festivals, builds brands, and manages special events that help amplify the AAPI community.